The phrase “social media” is commonly used as a collective term to refer to various applications, websites, and technologies used to connect on the internet. The underlying definition of social media is an interactive tool that promotes communication and collaboration among users. It enables businesses to quickly publicize their products and services, maintain a following, and test new markets net worth.
To get a better idea of the social media sphere, it is important to understand some of the terminology and acronyms associated with it. Below are the most popular words and terms that social networks use.
Engagement is a term that is often used to describe any action taken by a social network user. This could include liking a post, sharing it on other platforms, or making a comment.
A troll is a person who engages in online trolling or commenting to disrupt conversations. There are various types of trolls, but a good example is a person who uses a blog post to encourage other users to post something of their own, such as a comment.
Twitter has a trending topics section that shows information on specific topics. Users can see what’s trending in their area and follow related categories. Social media has become an increasingly effective tool for marketing, with a variety of metrics available to measure the effectiveness of campaigns.
One of the most common metrics is the click through rate. Click through rate is the percentage of people who clicked on a link from a social network compared to the number of people who saw the link. This statistic is used as a comparison between different platforms.
A more detailed social media metric is the engagement rate. Engagement rate is a metric that combines a user’s total impressions with the number of times that the user engaged with a particular post.
Social proof is a psychological concept that demonstrates the quality of a product or service by demonstrating the number of people who like, share, or comment on it. Identifying social proof can be difficult, however, because the social network space is full of fake content.
Lastly, the ephemeral is an Internet term for content that disappears after a set period of time. Disappearing content is typically used to motivate a user to act, or to satiate the FOMO (fear of missing out).
While there are several social media terms that are synonymous with each other, it is important to know the difference between the social media that is true and false. For instance, a Facebook Story is a feature that has a limited lifespan, while a tweet is a 140 character-long message that is tweeted live.
Other social media monikers are the Follow Friday, a Twitter trend that enables users to recommend other Twitter users. Additionally, the Explore feature of Instagram shows relevant content in the users’ local area. Another useful social media metric is the hashtag, which is an annotating device that can be used on the social media platforms.